Residential energy storage is no longer just an environmentally friendly "icing on the cake," but has become an essential necessity for households to cope with electricity price fluctuations and grid instability.
Sustained Demand Growth in Mature Overseas Markets: In core European markets, demand for residential energy storage remains strong due to energy price volatility; in Australia, stimulated by government subsidies, new residential energy storage installations are expected to increase by over 300% year-on-year in the second half of 2025; and in the US, after policy adjustments, medium- to long-term demand will remain high.
Essential Demand Released in Emerging Markets: Unstable power supply in regions such as India, Southeast Asia, and Africa, coupled with continuously declining costs of photovoltaic and energy storage, highlights the essential nature of residential energy storage, leading to continued release of market potential.
Explosive Global Growth: Global residential energy storage shipments are projected to reach 35-40 GWh in 2025, representing a year-on-year increase of approximately 50%. A compound annual growth rate of around 35% is expected over the next five years, with the market size potentially exceeding 180 GWh by 2030. Europe (Germany, Italy, Poland), North America, and Australia are currently the main drivers, while emerging markets such as Southeast Asia and Africa are experiencing rapid growth due to weak grids.
Domestic penetration is accelerating: In 2024, the installed capacity of domestic household energy storage reached approximately 8.2 GWh, a surge of 135% year-on-year. With the deepening of the time-of-use pricing mechanism (widening the peak-valley price difference), the payback period in Jiangsu, Zhejiang, Guangdong and other regions has been shortened to 5-6 years, stimulating demand to shift from "high-end villas" to "affluent families".